Dr. Boni Yayi’s Presidential Campaign
Dr. Thomas Yayi Boni is a Beninese banker and politician who has been President of Benin since 6 April 2006. He took office after winning the March 2006 presidential election and was re-elected to a second term in March 2011. Since January 2012, he has also been Chairperson of the African Union, having been elected at the 18th Ordinary Session of the Assembly of the Union.
As part of the regular election cycle, the campaign set out to find an online media strategist to lead the team in the areas of SEO, Social Media, and Reputation Management. Eryck Dzotsi was tapped for the job. He developed and implemented a media strategy anchored on augmented engagement. A highly competitive race too close to call till the very last day, ended well for the team. A campaign focused on unifying a divided country led to Dr. Yayi’s reelection on 27 février 2011.